The course "Fundamentals of Rhetoric & Business Communication":  

№

Unit name and content

Teaching period

1.

Unit 1. Rhetoric of Oral and Written Speech.

Communicative tasks of oral & written speech and optimal ways to solve them. Communicative failures of oral & written speech. Dictionaries of standard language; difficulties in spelling and punctuation.

20h.

2.

Unit 2. Fundamentals of Communication and Imageology.

Basic principles of communicative behaviour. Styles and techniques of pronunciation. Ways to build up a unique business image. Your communication partner: thinking ahead. Understanding the world of national and cultural images.

32h.

Psychology 20h.

Rhetoric 12h.

3.

Unit 3. Fundamentals of Oral and Written Business Communication.

Communicative system of modern business; techniques of speech manipulation; types of business behavioural strategies; non-verbal communication tactics: “thinking ahead” & “manifestation”; communication controlling; forming an individual behavioural system. Scientific discipline of documentation. Stylistics of business language.

20h.

Psychology 12h.

Rhetoric 8h.

Total:

72h.